Next, tell customers what state the product must be in to qualify for a refund or exchange. Describe the condition required for all returned products One of the key benefits of using FBA is being able to use Amazon’s customer service network. The lengthy Amazon return policy outlines specific conditions for all of their product categories:Īmazon has a dedicated returns policy for their “ Fulfilled by Amazon” products. On your refund page, outline which options are available for which products. You may also choose to list some items as “final sale.” Explain what types of returns or exchanges you offerįirst, determine whether your return policy will offer full refunds, partial refunds, exchanges, or store credit-or a mix of the above. Having a clear, well-written eCommerce returns policy is just good business sense. What to include in your eCommerce return policy, with examples One study calculated a revenue lift as high as 47%. 96% of shoppers say a “good returns experience” makes them want to shop with a retailer again.īest of all, allowing refunds on your eCommerce site can increase overall revenue. This is why we’ve seen an emergence of D2C brands using their free returns as part of their core brand messaging:Ī good eCommerce returns policy also boosts customer loyalty. Not only do customers expect them, but a good eCommerce return policy can be a major selling point for your brand. Half of shoppers will avoid shopping altogether from eCommerce sites that don’t offer returns. 49% of online shoppers check the returns page before making their purchase. Moreover, customers expect a flexible eCommerce return policy. After return shipping, the top driver of online shopping is the ability to make free returns and exchanges, according to a 2018 survey: Free product returns or exchanges are a big draw to shoppers looking online for items. However, a good eCommerce return policy offers significant benefits for online sellers.įirstly, they motivate online shopping. It’s understandable why some eCommerce retailers shy away from displaying a clear returns policy at first. We’ve added some real examples of eCommerce return policies from some of the world’s top online retailers, to show you how it’s done! Why you need an eCommerce return policy Read on to discover the benefits of a well crafted returns policy and what to include in yours. With the right refund and return policy, you can boost customer loyalty, attract more sales and minimize negative reviews. Unfortunately, returns are a part of eCommerce life.ĮCommerce returns aren’t all bad news though. 30 percent of all products ordered online are eventually returned.
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